Poetry By Heart Blog

Close encounters with poetry

16th July 2020

At Poetry By Heart we always want to thank teachers for their work in making the competition happen in their schools, and for using the opportunity in so many creative ways to bring poetry alive for children and young people. In the context of doing this in an extraordinary school year, shaped in strange ways by Covid-19, we wanted to say that thank you louder. We were able to do that with the support of Candlestick Press in the form of a poetry pamphlet. Candlestick’s assistant editor Kathy Towers reflects here on the unique approach of the independent poetry publisher and notices some common themes with Poetry By Heart.

Candlestick banner

 

Candlestick Press occupies a very particular niche in poetry publishing; our unique Ten Poems about recipe has been bringing poetry to new audiences for over 12 years and in that time we have sold over 600,000 pamphlets. The ethos is simple: encourage people to discover (and hopefully love) poetry by appealing to an enthusiasm, whether this be knitting, football, birds, bees, clouds or baking.

 

In this time of coronavirus poetry seems to have become more important and potent than ever: people are turning to poetry for company, comfort and distraction, as well as to connect with others and share experiences. Some are revisiting poems they learned by heart at school and finding comfort in the familiar words. Others are looking for new poetry that reminds them of the things that don’t change – the beauty of the natural world and the reliable progress of the seasons, for example.

 

Candlestick’s slimline mini anthologies are designed to be the opposite of daunting – ten poems are neither too many nor too few to offer a satisfying immersion. Each title provides an intense and hopefully memorable encounter with poetry. In this way, Candlestick’s approach could be said to have something in common with Poetry by Heart. You can’t learn a poem by heart without getting right under its skin and breathing as it breathes.

 

We work very hard to get our titles into outlets beyond the ‘usual’ mainstream and independent bookshops; our pamphlets are sold in some surprising places including museums and galleries, bakeries, wool shops, garden centres and national park visitor centres.

 

Choosing a theme is one of the lovely parts of the job. Sometimes ideas come in from readers via the website. Often, it’s a case of a topic seeming to cry out for the mini anthology treatment. Who could resist Ten Poems about Bees, Ten Poems about Baking or Ten Poems about Flowers? There’s also fun to be had in going a little off the beaten track: Ten Poems about Sheds has been a highly popular title, as has Ten Poems about Husbands and Wives.

 

One of the keys to a Candlestick title’s appeal is the beauty of the cover. Our ‘instead of a card’ tagline means that every pamphlet must look gorgeous enough to rival the most gorgeous greetings card. This is why we often commission leading contemporary artists to create our covers for us and we’ve been thrilled to showcase work by people such as Angela Harding, Celia Hart, Hugh Ribbans and Sarah Young.
We often ask a guest to headline our titles – something that plays an important role in boosting appeal. Ten Poems about Gardens has an introduction by Monty Don, Ten Poems about Bees is introduced by environmentalist Brigit Strawbridge Howard and Ten Poems about Art is edited by art critic and writer Geoff Dyer.

 

One of our top selling titles is Ten Poems about Walking edited by poet and keen walker Sasha Dugdale. The selection is a mix of old and new and covers all manner of walking experiences – from walks / talks with much-loved friends to Wordsworth’s Old Man Travelling and a support group for widows sharing a flask of tea on the top of Helvellyn. The warmth and humanity of the poems must surely be one of the reasons for the title’s continuing popularity.

 

We’re really delighted to be supporting Poetry By Heart, particularly at this extraordinary time. From our two very distinct niches it’s clear that we share some important beliefs: that poetry matters, that poetry is for everyone to enjoy and that in the best and worst of times poetry can offer light, beauty and solace.


Thank you to Candlestick Press and thank you again to every teacher who took part in Poetry By Heart 2020. The competition fun begins again in September.

@poetrycandle

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